| Straight From the Heart |
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With the new Financial Year heralding transformations and readership across the globe getting bigger and better, we have somewhat altered our Newsletter with the aim of bringing you more interesting reading.
We are pleased to commence this issue with a new piece of writing – “Voice of Management” contributed by Mr. Cyrus Katgara. |
| - Ketayun S. Desai |
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| Voice Of Management |
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Jeena & Company has once again displayed resilience and strength by bucking the trend of slowdown and gloomy economic scenario posting a very strong growth in the previous year. We have been able to achieve the unprecedented 3rd position in the IATA ranking which is our best performance till date. It has been achieved in a very tough and challenging scenario of global recession and slowdown in Asian economies.
We have taken some proactive and long term steps to strengthen our International network by placing an Indian representative in China by tying up with one of the largest Chinese logistics companies named Cargo Services. Mr. Zubin Davar, Jeena delegate to China will be taking up this responsibility from July 2009.
This partnership will also cover another important market like Hong Kong.
We will also be the first Indian company to place a delegate in Europe and we are happy to announce that this responsibility will be shouldered by none other than our European looking - Hector Patel.
Relations between Port Of Halifax and Jeena & Company have added a new dimension in their endeavor by forging a Sister Port MOU with Port Of Halifax and Chennai Port. It will herald a new area of mutual understanding.
In keeping tune with the fast changing market scenario we have embarked on the restructuring of the organizational structure by accommodating new Industry vertical concepts in our marketing framework headed by Mr. Ramesh Mehra as Chief Marketing Officer-India. Mr. Ramesh Mehra has a vast experience of heading Crompton Greaves as their Vice President overseeing 400 personnel. We wish him all the best for this challenging change.
Regards,
Cyrus Katgara
Partner-Jeena & Co.
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| MOU |
Realizing India’s full potential in the world markets and with India likely to dominate trade with North America, the Port Of Halifax, Canada through its local partner, Jeena & Company signed a comprehensive MOU with the Chennai Port Trust on 29th January 2009 for co-operation in Maritime transportation, port development and mutual promotion of the two ports.
Ms. Karen Oldfield, President & CEO, Halifax Port Authority exchanging the MOU with Mr. K. Suresh, IAS, Chairman Chennai Port Trust with Mr. Cyrus Katgara, Ambassador-India, Halifax Port Authority & Partner, Jeena & Company |

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| Jeena Re-establishes Presence in Kolkata |
We are pleased to announce that after a brief hiatus, we have reopened our office in Kolkata due to constant requirements of our customers. The new office managed by Mr. Achintya Moitra was opened on 1st November 2008 and we look forward to be of assistance to our loyal customers who would not settle for anyone else.
Jeena & Company
Rgm 11/N/73 Block 1, Mondal Ganthi VIP Road,
Kaikhali Crossing P.S.Rajarhat .P.O Airport,
Kolkata - 700 052
Tel : 033 25250391/92 & 033 3260 8427
Fax : 033 25250393
Contact : Achintya Moitra – amoitra@jeena.co.in |

Mr. Achintya Moitra, Branch In charge (seated left) with Ms. Paulomi Banerjee, Gautam Basak and Sarijit Banerjee, Executives of Jeena Kolkata. |
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| Bravo Zulu |
In recognition of their dedication and team work in handling FedEx export, the Jeena team, led by Kishore K. at Bangalore, were honored with the Bravo Zulu Award presented by Mr. Taarek Hinedi, MD, Operations India.
The Jeena team with Mr. Taarek Hinedi (extreme left) and Mr. Venkata Reddy, Sr. Manager, Operations (second from right) from FedEx.
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| Sales Pitch |
The Dream Runners |
With the gift of the gab, the Sales Team at Jeena Mumbai was awarded the Trophy for the Best Team across India.
Winners All. Mr. Pramod Devadiga, Mr. Mahendra Kumar, Mr. S Venkatesh with Mr. Sam Katgara.
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 The staff from Corporate & Mumbai Airfreight offices once again participated in the Standard Chartered Mumbai Marathon Dream Run held in January 2009. Supporting “Peace & Harmony” and proudly representing Jeena, the team very generously, donated the participation fees reimbursed to them to Katgara Foundation. |
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| WaterMaker India |
Working closely with Air Water Corporation, U.S.A., Watermaker (India) Pvt. Ltd. a family owned business of generating water from the humidity in the air, set up an Atmospheric Water Station at Jalimudi Village in the state of Andhra Pradesh. Amidst jubilant celebrations, the water station was inaugurated by Mr. Chitturi Ravindra, MLA. Jalimudi is the first village in the world to receive safe, purified drinking water from the air and more than 600 grateful villagers will benefit from what they termed as God’s gift from heaven”.
Mr. Chitturi Ravindra, MLA.(centre) with Mr. Pallan Katgara, President, Watermaker India and Ms. Meher Bhandara, Director, WaterMaker India seated to his left.
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| Indo China Trade Lane |
After successfully handling all commercial activities in our All India Outbound Sales Department, Zubin Davar has been suitably selected as the Jeena Delegate to China. Zubin has been with the Jeena family since 2004 and is all set to zoom off to Shenzen where he will be working from the offices of Cargo Services Far East Ltd., who are our Partner in China & Hongkong.
Zubin will be responsible for developing the China India Trade Lane, confidently taking Jeena to greater heights.
We wish him greener pastures and richer harvests ahead. |

Mr. Zubin Davar |
| We have Relocated.. |
Our Tirupur Office has relocated to:
Jeena & Company
IQCPL
Vengamedu / IQCPL Bus Stop
Vanjipalayan to Avinashi Road
Pudhupalayam Village, Avinashi
Tirupur District.
Tel: 0421 - 4316800 / 4316812 / 4316813 |
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Our Gandhidham Office has relocated to:
Jeena & Company
104, First Floor,
Besides APL, Golden Plaza,
Plot No 308, Ward 12-B,
Gandhidham (Gujarat)
Tel No: 02836 306534
Tele Fax No.: 02836 305635 |
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| With Distinction |
Diplomas were awarded to Mr. Ramakrishnan Sadhasivam and Mr. R. Rajkumar from Jeena Coimbatore for having successfully completed their IATA/FIATA CIC & DGR courses respectively – with distinction! |
| Milestones |
Our IATA Ranking has gone up two positions for the year 2007 and we are now at rank 3 amongst 522 Indian competitors!
Congratulations to our Jeena Airfreight Family for making it happen. |
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| Promotions |
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Mr. Ramesh Mehra, General Manager, Jeena Delhi, has now donned the mantle of Chief Marketing Officer – India and will be heading the restructured Industry vertical concepts in our marketing framework.
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After a thorough experience in operations and sales Mr. Eddy Batty has now taken over the position of All India Sales Manager – Outbound. His responsibilities have now been competently taken over by Mr. Sathish Singh, Manager, Business Development – Outbound.
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After successfully handling FedEx activities within Jeena, Mr. Manoj Motiwala, who has been the Jeena face for FedEx, has now been entrusted with the responsibility of developing door to door business with Parcel Force and other network partners.
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Congratulations to all and we wish them success and good luck in their new portfolios. |
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| New Appointments |

Mr. Shrenik Dhapre |
Mr. Shrenik Dhapre has joined us as Manager – HR. Armed with an MBA (HRM), Shrenik brings with him a wealth of experience and we wish him all the best and welcome him to the Jeena family. |
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Mr. Malcolm D’Souza has joined us as Manager – Pricing and has brought with him a wealth of experience in our field after being with Alitalia in Finance, Marketing, Sales & Administration for more than a decade. |
 Mr. Malcolm D'Souza |

Mr. Venkatesh R. Iyer |
Mr. Venkatesh R. Iyer has been appointed Trade Lane Manager (Inbound) for China and Hongkong. He comes with a rich experience in sales and marketing in the freight forwarding sector. |
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Mr. Sunil Talvadkar has joined us as Head – SCM and has taken charge of our Logistics Division. Sunil has had ample exposure in this field and comes with loads of experience. |

Mr. Sunil Talvadkar |
We heartily welcome all of them to our Jeena family and
wish them every success in their new responsibilities. |
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